In a small-time, E-Commerce transformed into an advanced retailing platform. And with time, it is expanding in new directions with the help of AR technology. 2016 was the year when the world started paying attention to AR(Augmented reality) with the release of the Pokemon Go game. AR technology enabled the player to travel the world, catch Pokemon and battle with other trainers! This feature made the Pokemon go very addictive among the audience.
So, what is augments reality and how it will change the e-commerce industry. Let’s find out.
What is Augmented Reality (AR)?
Augmented reality is the integration of digital information with the user’s environment in real-time. Unlike virtual reality, which creates an artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
In simple words, we can say that augmented reality is the technology that provides a composite view of user view and computer-generated view.
Industries taking benefits of AR Technology-
- Manufacturing Industries
- Education
- Health care industries.
- Marketing industries
- Fashion and beauty industries
- Food and beverage industries.
- E-Commerce industries.
What is E-Commerce?
E-Commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.
Benefits of AR in E-Commerce-
- Visualize Purchases
- Enhances the Shopping Experience
- Personalizes Online Shopping
Companies Using AR Technology-
- Ikea
- Sephora
- eBay
- Amazon
Augmented reality technology gives customers the ability to visualize any product of their choice. With AR customers can now know if their purchases are the right match to what they need even before they buy it, instead of discovering it only after they have bought the product. Using AR customers can stand in their room, put on an AR headset, check a catalog and make more efficient purchase decisions. This means before making the purchase customers can try products virtually.
That is why Augmented Reality technology has the potential to change the future of e-commerce industry.
